Brunch King

Eats, Beats, and Boozy Drinks

Decadent daytime dishes to keep the party going

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Brunch Brunch Baby!

“When your motto is ‘The Brunch Life,’ your late-morning meal game better be strong and Chef Joey’s Hash Kitchen absolutely lives up to the mantra.”

Book Description

Joey Maggiore is the force behind the Maggiore Group and Hash Kitchen, the restaurant empire launched in Arizona in 2015 that has become the go-to destination for the most audacious brunch around. With his epic DIY Bloody Mary Bar and Instagram-famous dishes like Carnitas Hash and Billionaire Bacon, Chef Joey is all about serving up a good time.

In his debut cookbook, the King of Brunch shares 70 of his favorite flavor-forward recipes for pulling off the best meal of the week at home, including a Ten-Layer Breakfast Lasagna recipe, Crème Brulée French Toast Sticks, and nostalgic cereal-infused cocktails. Call your friends over, turn up the tunes–courtesy of a bumpin’ playlist by DJ Ice–and stake your claim to the brunch crown.

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Joey Maggiore

Combining his Sicilian heritage with modern culinary techniques, chef and restaurateur Joey Maggiore, known better as “Chef Joey,” is the entrepreneur behind Chef Joey Concepts and The Maggiore Group. With his wife, Cristina, he has founded the award-winning restaurant concepts Hash Kitchen, The Sicilian Butcher, The Sicilian Baker, The Mexicano, The Rosticceria, The Italiano, and Il Massetos.

Known for creating extraordinary and unforgettable dining experiences, Chef Joey has been honored by The National Italian American Foundation for his culinary contributions and is the recipient of multiple Foodist awards, including Top Chef. His magnetic personality has also earned him appearances on popular television networks such as the Food Network and the Travel Channel. Chef Joey lives in Scottsdale, Arizona, with Cristina and their three children, Giuliana, Tomaso, and Melina.

  • "With Brunch King, you’ll eat breakfast like royalty and have a party at the kitchen table any time of day."
    Eat Drink AZ

  • “The recipes in Brunch King are a lot like Chef Joey himself: vibrant, fun-loving, and as wild as they come.”
    Arizona Health & Living

  • “Echoes the flamboyant menu and vibe of Joey Maggiore’s Hash Kitchen restaurants.”
    KTAR News

  • “Brunch King is designed to be more than just a cookbook – it’s a guide to creating memorable, fun-filled dining experiences at home.”
    Fab AZ